What is Social Video Marketing?
When we say social video, we're talking about video advertising on social media platforms, something many of us views and engages in every day. Within the last couple of years, we've seen a rapid growth in the use of commercial video production and there's no sign of it slowing down. It is now the main focus of most organisations looking to achieve success online. It is a new opportunity in the world of marketing, so you'll wanna make sure you beat your competitors to it!
Why is it so
The facts and figures say it all. With its rapidly growing infrastructure and endless advantages, you'd be crazy not to get involved. But don't take it from us, take it from the advanced research carried out.
- One minute of video is worth 1.8 million words.
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Wirebuzz)
- 500 million people watch Facebook videos every day.
- 52% of marketers say videois the type of content with the best ROI. (HubSpot)
- Social video generates 1200% more shares than text and image content combined. (Wordstream)
- Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Google)
- Including video on landing pages can increase conversion rates by 80%. (Unbounce)
- 80% of users can recall a video ad that they viewed in the last 30 days. (Single Grain)
Do you have a business and looking for commercial video production in Fife, Edinburgh, Glasgow or anywhere nationwide?
Let's take your business to the next level with video!